They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.
settings
Regular Block (not dynamic)
with borders, background etc.
with borders, background etc.
settings
April 18th LP w dynamic block grid
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Dynamic
Schools
Block
Schools
Block
settings
[Block//School Name]
settings
settings
Column 1
Student
Student
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[Block//First Name]
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[Block//Last Name]
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Divider Text
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A sub-headline offers the reader another reason to dive into the main copy.
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Column 2